This map shows to population density of males vs females as well as the wine consumption of each country in the region.
I think using population density as a bases for the data is a good way to classify the information.
Using population density, specifically for wine consumption would help explain high concentration areas of drinking. If only two people live in each 100 mile radius of one country and the next country has 3,000 individuals per 100 miles the wine consumption would easily be explained. If you listed only how many individuals consumed wine it might give and unfair judgment of the country with the higher population.
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